You may have heard that the inventor of Doritos go bad this week . Arch West was the merchandising frailty President of the United States at Frito - Lay in 1964 when he and his family took a trip to southern California . Like many of us tend to do when we ’re traveling , West grabbed a warm snack for the route - a bag of toasted tortillas . A lightbulb snuff it off in his capitulum , and when he went back to work , he pitched an melodic theme for a punk corn tortilla snack ( his previous experience as a tall mallow salesman also sure had a small influence ) . Execs were n’t totally convinced , but they did make enough sample chips to do a little consumer testing . The response was overpoweringly confirming and the first Doritos were sold to the world in 1966 . You ’ve probably note that they went over pretty well .
The 97 - year - old West die in Dallas last hebdomad and the funeral is this weekend . The family mention that they design to hurl a few Doritos chips in to the grave . I ’m venture they ’ll probably go with the authoritative Nacho Cheese flavor , but one thing ’s for sure : it wo n’t be last class ’s Late Nite Cheeseburger . West essay them before they hit the mart , and he pronto spit them out .
Oddly enough , the Frito - Lay administrator is n’t the first member of the snack intellectual nourishment industriousness to be bury with his product . In 2008 , Fredric Baur , the man who invented the typical tube Pringles chips come in , distinguish his family he desire to spend timeless existence in his invention . The forward-looking chip can was n’t terribly popular at first - people apparently liked rooting through pocketbook of chips ( or maybe they just had a hard time letting go of such a intimate action ) .
When Baur first mentioned the estimate to his kids back in the ‘ 80 , they did n’t take him seriously . But the subject kept come up , and when Baur passed away , the family made a pitstop on the way to the funeral home to pick up a can of Pringles from Walgreens . The Baur family went with the original flavor .
