The Past and Future of Magnetic Poetry, the Populist Product that Began With a Sneeze
By Cara Giaimo Dave Kapell , the artificer of Magnetic Poetry , never meant to be a businessman . He was thrust into what became his life ’s work by one well - timed sternutation . In the late nineties , you could n’t hunt for a snack in an American home plate without coming across a magnetized poem or two . But in the decades since the ware first stuck itself to the collective consciousness , fridges nationwide have lento begun shedding their words ....