Kylie Jenner covers ‘WSJ Magazine’ as the outlet’s 2023 brand innovator of the year.Photo:Cass Bird for WSJ. Magazine.
Cass Bird for WSJ. Magazine.
Kylie Jenneris expanding her empire into the fashion world.
The 26-year-old star is bringing he signature sense of style to the new clothing line,Khy, and she just debuted a first look at the collection inWSJ. Magazine, which named the beauty mogul its brand innovator of the year.
Kylie Jenner covers WSJ Magazine’s November issue.Cass Bird for WSJ. Magazine.
The fashion line — which Kylie previewed with a sultry Instagramposton Tuesday — is a joint venture between theKylie Cosmeticsfounder, her mom,Kris Jenner, and Emma and Jens Grede. (The Gredes are also involved withKim Kardashian’s brandSkimsandKhloé Kardashian’s brand,Good American.)
While maintaining its “King Kylie” core, the 25-employee company will release collaborations with a variety of guest designers and concepts, all at an affordable price point.
Its faux-leather-focused initial drop, created in collaboration with Namilia’s Nan Li and Emilia Pfohl, is all priced under $200.
In the Katelyn Gray-styled cover shoot, Kylie models several Khy pieces, from a lacy red-and-blue slip dress to a floor-length, faux-leather trench coat, demonstrating her brand’s range along with her own.
“Creatively I have such a strong vision of what I want to look like and what I want to do and what I want to wear,” shetoldWSJ. Magazine.“There’s really no one telling me what to do.”
Momager and Khy co-founder Kris echoed her daughter, telling the outlet that the beauty mogul has “actually been the creative director of her life and her wardrobe since she was able to walk.”
While reflecting on the youngest Kardashian-Jenner’s childhood, Kris recalled walking into her daughter’s bedroom to the chaotic remains of her one-woman fashion shows: “boa feathers and somebody else’s high heels, one of her sister’s this or that.”
And Kylie’s relationship with fashion hasn’t changed much since her early, boa-wearing days.
“I never get too stressed about these things because… fashion is supposed to be fun,” she toldWSJ. Magazine, adding: “We’re playing dress-up.”
Haider Ackermann, the designer behind Kylie’s2023 Met Galalook, also chatted with the magazine, revealing that the Jean Paul Gaultier gown was the product of finding a middle ground between reality star’s tastes and his own.
“Our aesthetics are quite different. But to find something in between, it was just a way to honor our friendship to do this together,” he said. “She is determined. She knows what she wants. She’s very confident in the choices. But so am I.”
The designer also seconded Kylie’s claims of her “strong vision,” telling the magazine that the beauty mogul is “obviously very aware of what she likes.”
“She’s very aware of her body and how she sees things, which is very intriguing,” he added.
And while Khy may be a brand-new line, it was a long-time coming for Kylie, whose deep-rooted love of fashion is evident to everyone around her.
According to Ackermann, she has “always been very attracted” to the world of fashion and beauty — “everything that would make her world and imagination grow and be blown away.”
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Jenner is being honored atWSJ. Magazine’s 13th annual Innovator Awardsalong with six other cultural groundbreakers on Nov. 1. For exclusive red carpet access and insider event details ofWSJ. Magazine’s annual Innovator Awards, follow @wsjmag on Instagram and TikTok.
source: people.com
