Last week , abizzare WWII - theme short filmmade by Apple come to sparkle , in which Steve Jobs play FDR . Now , film maker Michael Markman , who worked on the project , haswritten abouthow the video amount to be .
https://gizmodo.com/steve-jobs-played-fdr-in-1984-and-its-impossibly-weird-5907064
Writing on his blog , Markman explains :
“ As Glenn and I take heed to Mike [ Murray , headland of Mac marketing ] talk of the town about beach head and mart insight , and as we catch him suck on his white board , the parallels to the landings at Normandy seemed obvious . I think Glenn was first to link 1984 to 1944 . And the musical theme get across in almost immediately .
“ give the way Steve had positioned Apple against IBM , it just seemed to fit . Glenn , Mike , and I begin brainstorming justly there in the office . Ideas came collapse out . IBM had Charlie Chaplin for P.C. ad . And , it turn out that Charlie Chaplin not only had a Hitler - like moustache , he had in reality done a Hitler sendup in The Great Dictator . We ’d show crush workers emancipate by the unfearing force of Macintosh . We got so mad by the idea that Mike wanted to hotfoot mightily in and pitch to Steve .
“ I call Chris in L.A. to outline what we were thinking . War flick . Stock footage from the D - day landing . Chaplin as Adenoid Hynkel flow on the wall . mackintosh marketing team in cameo role . And the opera hat : Steve as FDR …
“ Glenn , Mike , and I march into Steve ’s office to give him the pitch . fairly much the elbow room I outlined it in the previous paragraph . Steve ’s eyes were sparkling through it all . By the time I got to , “ and you as FDR , ” I had made the sales event . In the binary universe of discourse of Steve Jobs , something is either a zero or a one . This was a one . right away . Definitively . ”
None of which explains quite why Steve Jobs said yes , of course — which is what we ’d all really like to make out . Cough . Megalomania . Cough . [ Mickeleh ’s TakeviaSteve Troughton - SmithviaThe Verge ]
AppleSteve Jobs
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