Google seems to have no problem doling out John Cash to ensure it remains the lookup engine of choice . Documents have shownthe company offers fiscal inducement to smartphone manufacturers to keep its app store front and nub , and it give developers to offer their games in Google Play . The company also pays Apple a sizeable sum to stay the nonremittal in the company ’s Safari web web browser — this yr , it ’s estimate to be about $ 15 billion .
That number come from Bernstein analysts , who wait Google will furcate over that muchto keep back its position on Apple gadget . The amount is likely to increase to about $ 20 billion in 2022 . Those estimates are found on normal found in the latest uncommitted fiscal document from both companies . And unless something changes significantly in the next yr , Google is likely to continue to pay many billions to stick front and center for iOS users .
Jane Horvath , Apple ’s older director of global privacy , saidearlier this yearthat the company defaults to Google because it ’s the most pop lookup engine . And Safari allows you to exchange from Google to another search engine if you select .
It’s no surprise it’s so convenient to “Google” something in mobile Safari.Photo: Caitlin McGarry / Gizmodo
It seems Apple and Google have a sort of symbiotic relationship as a solution of this deal . The big payout from Google technically fall under Apple ’s Services sectionalisation , which has doubtless helped Apple increase that tax income line over the year . That ’s helpful , as the caller has diversified its job beyond ironware .
Considering the give-and-take “ antimonopoly ” is float around Google like an errant fruit fly , analysts note this transcription could be considered a regulative risk . If it ’s seen as evidence of Google ’s anti - militant practices , Bernstein analyst estimate it would be Apple a possible 4 - 5 % decrease in gross revenue . Google could also decide to stop paying Apple in all , but analysts believe that wo n’t happen as Google “ is likely pay off to check Microsoft does n’t outbid it . ”
Google still make a absolute majority of its cash from advert revenue . The companyposteda book $ 61.9 billion in profit , led by search , which made $ 7 billion on its own . But it ’s unclear exactly how much Safari contributes to Google ’s bottom line , and whether paying Apple billions is really worth it when the option is … Bing .
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