look increasedregulatory pressure level , on Thursday , Google moved to further slash the fees it collects from downloads of its subscription - based Play Store offerings for Android .
Back in March , Googleannounced plansto reduce its cut of meat from Play Store proceeds on most apps from 30 % down to 15 % effective July 1 . Google ’s only real competitor in the industry , Apple , charges a 30 % fee for subscription services for the first year and 15 % for each class thereafter . Apple does make an elision for apps with revenue below $ 1 million , only taking a15 % cutfrom the jump .
In itsblog posttoday , Google said that it ’s going further and 99 % of the developer that inhabit the Play Store will now measure up for the lower 15 % service fee from day one in a move away from a “ one size correspond all ” service fee model “ … to ensure all types of businesses can be successful … and promote our diverse app ecosystem . ”
Photo: Marcio Jose Sanchez (AP)
The companionship also announced an updated policy around commissions on ebooks , music stream services—“where contentedness costs describe for the absolute majority of sales”—with those service now being eligible for fees as low as 10 % . That shift , according to Google , is designed to lessen the financial core on “ developer and the communities of creative person , musician , and source they represent . ”
Both Google and Apple have been under fire for the usurious fee they charge developer in late months , and both company are the field of a high - stakes sound battle with Epic Games , which move to sue after the companies kick the massively pop game Fortnite out of their respective app store in August . Google is also presently look a large number of DoS and Union antitrust cause — including one being convey by a mathematical group of 36 states and the District of Columbia that specifically accuses the fellowship of taking advantage of its considerable market power to foist its malignant nomadic app computer memory policies on vulnerable developers .
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