Fortune has alengthy profileof Tim Cook on tap in this week ’s topic , compiling report of the CEO ’s carrying into action through the first 7 calendar month and how that has affected Apple . Mostly there ’s nothing unexampled ; Cook is an accessible , efficient CEO who is put his expertness in manufacturing plant production to good use . But there are a few bits of interest , include murmur of Apple ’s future products .
As Fortune describes , Apple admit an annual upshot where it invite , according to its own standard , the “ Top 100 ” executives to check out the company’supcoming roadmap .
participant left the Top 100 energized about Apple ’s near - full term outlook , presumptively having seen Apple ’s next iPhone and perhaps its long - awaited telly product too . One veteran executive was “ be adrift away ” by what he had seen , says someone this executive director speak to later . report another somebody with accession to top - level Apple executives : “ People came forth totally comfortable with where the company is head . ”
Obviously there too many unknowns to form any definitive opinions , but for those who feared that the instauration and lineament would evaporate from Apple product once Jobs kick the bucket , even minuscule nebular anecdote like this have to be encouraging .
But there are still concerns as well . For all the positive ruling about Cook ’s down - to - earth leaders style , Fortune say the engineers who prosper under Jobsare concernedthat the increasingly bodied personality the society is taking on may not be for the best . For example , the produce presence of project managers and supply mountain chain execs within the company , who are purported to be in every important group meeting .
Indeed , allowing anyone to interfere with the creative - genius engineers is anathema to the Steve Jobs ethos at Apple . Sniffs one engineer : “ This contribute to more share-out of resource , which leads inescapably to scrap , which leads to weaselly excuses . ” They are normal corporate vexation , in other Holy Scripture , and very un - Apple - like .
But all in all , the cosmopolitan consensus is that Cook is still running a unshakable ship where employee are happy , and shareholders satisfied . But it will be the next several months of possible new product from Apple that will be the most telling . In any case , check out rest of Fortune ’s profilehere , as it ’s wedge full of info life-sustaining to empathise the macrocosm ’s biggest company . [ luck ]
AppleTim Cook
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