Facebook plans to change its party name as soon as next calendar week , according to a unexampled report from the Verge . The name change is supposedly due to Facebook ’s desire to be seen as more than a societal media company , but we all cognize the tangible ground : The Facebook brand is dead toxic .
CEO Mark Zuckerberg could make an announcement about the name change at Facebook ’s Connect group discussion on October 28 , or it could be done preferably , according to theVerge . But Facebook is keeping pixilated lipped about any name changes that may or may not be over the view .
“ We do n’t notice on rumor or speculation , ” Facebook interpreter Joe Osborne tell apart Gizmodo via email early Wednesday .
CEO of Facebook Mark Zuckerberg (right) walks with COO of Facebook Sheryl Sandberg on 16 March 2025 in Sun Valley, Idaho.Photo: Kevin Dietsch (Getty Images)
The Verge reports Facebook ’s rebrand would only be for its parent party , much in the same way that Google rebranded to Alphabet , leave behind Google still a production under the larger bodied umbrella . In this scenario , Facebook would presumably be bump to the name of just one intersection among many that are owned by the party , admit Instagram , WhatsApp , and Oculus .
From theVerge :
I ’m evidence that the raw Facebook troupe name is a nearly - guarded closed book within its walls and not known wide , even among its full senior leading . A potential name could have something to do with Horizon , the name of the still - unreleased VR version of Facebook - meets - Roblox that the company has been developing for the past few years . The name of that app was recently tweaked toHorizon Worldsshortly after Facebook exhibit a version for workplace collaborationcalled Horizon Workrooms .
Facebook ’s brand image has struggled due to countless scandal over the past few years , include the Cambridge Analyticadebacle in 2016 , the election of neo - fascist Donald Trumpto the presidency , the Capitol Insurrection onJanuary 6 , 2021 , and the United Nations finding that Facebook add togenocide in Myanmar .
Most latterly , a former Facebook employee - turned - whistleblower , Frances Haugen , testified to a U.S. Senate subcommittee sooner this month that what ’s skillful for Facebook tend to bevery bad for beau monde .
If Facebook kick the bucket through with the name change , the social medium giant will join other stain with toxic images that had to pluck their heart and soul oblation , like when the largest tobacco company on the satellite , Philip Morris , change its parent company name to Altria Group . Or when fried intellectual nourishment got a very insalubrious wrapping in the 1990s and Kentucky Fried Chicken became KFC . Even Dunkin ’ donut formally change its name to just Dunkin ’ in 2018 because it wanted to fork out and focus on food that ’s a small flake healthier .
Will most consumers even notice if Facebook changes its name ? Maybe not , among people who only use the Facebook societal media political program . If you were trying to talk about Alphabet with an aged relative would you annoy using the name Alphabet or would you just call the total company Google , like everyone else ? That ’s what we think .
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