Facebook-Connected Hangers Show How Often an Outfit Is Liked

The Brazilian branch of the clothing retailer C&A has come up with a rather ridiculous way to relate its stores to its online societal media enterprisingness . LED - equip hangersdisplay how often an getup post to its Facebook page is liked , so shopper are further to buy what ’s most popular .

The gismo absolutely sums up why fashion is completely immanent , and unfortunately there ’s not much of an opportunity to have a little fun with this on C&A Brazil’sFacebook page , since we doubt they ’re live on to station anything other than its most democratic items . But there ’s nothing stopping someone from nervelessly tramp into a C&A location and switching an particular on a hanger with lots of likes , with the ugliest thing in the shop to peer pressure fleeceable shoppers who are desperate to look en vogue .

Just think of it as an ’ emperor moth ’s fresh clothes ’ experiment for the twenty - first century . Will shopper actually purchase something that ’s plain horrendous just because it has lots of likes ? We ’re take on the answer is a resounding , and perfectly disappointing , yes . [ SpringwiseviaThe Verge ]