Meghan Markle in an Instagram video on Feb. 18, 2025.Photo:Meghan Markle/Instagram
Meghan Markle/Instagram
Meghan Marklehasunveiled a new name for her lifestyle brand, and the video announcement was loaded with meaningful details.
On Feb. 18, the Duchess of Sussex dropped a selfie-style video on her personalInstagrampage to share that she changed her upcoming company’s name from American Riviera Orchard to As Ever. Meghan, 43, spoke with excitement in a bright backyard about what’s to come.
From her jewelry choices to a few surprise cameos from family members, did you catch all the details in Meghan’s latest post?
A Quick Cameo from Prince Harry
If you didn’t have the volume on at the start of the video, you may have missed thatPrince Harrywas heard off-camera.
“It’s recording,” the Duke of Sussex, 40, said, making Meghan laugh.
Another Family Member Made a Guest Appearance
In addition to Prince Harry, their dogMomma Miaalso made a quick cameo, hopping from a garden wall behind Meghan as the video began. Meghan quickly turned to look at the senior rescue beagle, who they adopted in 2022.
A Meaningful Ring
As Meghan moved the camera, she gave a closer look at her jewelry. She appeared to bewearing the gold signet ringon her left pinky finger that PEOPLE confirmed was an anniversary gift from Prince Harry last year. The piece features thecouple’s joint monogramof an intertwined “H” and “M” topped with a coronet, which was unveiled shortly after their royal wedding in 2018.
Samir Hussein/WireImage
A Necklace with a Purpose
McKee Zajfen is a Heart Ambassador for Children’s Hospital Los Angeles and a percentage of sales from the Bespoke Red Heart of Gold necklace will benefit the hospital’s mission to “to help little hearts,” its website said.
The Gold Album
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In October 2024, Meghan and McKee Zajfen stepped out to attend theChildren’s Hospital Los Angeles 2024 Galain a show of support for the renowned care center.
Kelly McKee Zajfen and Meghan Markle at the 2024 CHLA Gala on Oct. 5, 2024 in Los Angeles.Alberto Rodriguez/Variety via Getty
Alberto Rodriguez/Variety via Getty
A Nod to Her First Project
The Duchess of Sussex also promised fans that jam will be involved in the As Ever launch. Jam was thefirst productfrom American Riviera Orchard that Meghan sent to friends in 2024, and she joked in the video that jam was still her “jam.”
“Of course, there will be fruit preserves; I think we’re all clear at this point that jam is my jam,” she said. “But there are so many more products that I just love, that I use in my home, and now it’s time to share them with you. So I just can’t wait for you to see it. Thanks, guys!”
Meghan Markle’s Instagram video on Feb. 18, 2025.Meghan Markle/Instagram
The Duchess of Sussex shared more context in the caption of her Instagram video and hinted at how it ties in toWith Love, Meghan, hernew show debutingon March. 4.
“Some of you may have heard whispers about what I’ve been creating. In two weeks, my series on @netflix launches — but there’s something else I’ve been working on. I’m thrilled to introduce you to As Ever — a brand that I created and have poured my heart into,” she wrote below. " ‘As ever’ means ‘as it’s always been’ or some even say ‘in the same way as always.' If you’ve followed along since my days of creating The Tig, you’ll know this couldn’t be truer for me."
Meghan said the new chapter was a continuation of “what has always been my love language” and things she cherishes — “food, gardening, entertaining, thoughtful living and finding joy in the every day.”
“I will keep sharing behind-the-scenes tidbits with you here as we ramp up to launch, and I can’t wait for you to get your hands on everything we’ve been creating,” she wrote, signing off with “lots of love” and “As Ever, Meghan.”
source: people.com
