Disney ’s top marketing executive , MT Carney , has give up — right in the middle of the big publicity build - up for the too-generous adventure movie John Carter . And meanwhile , there are tons of reports that Carter ’s budget has skyrocketed right smart higher than expected . This all sum up up to one affair : Could John Carter be a Mars - sized bomb ?
The Wrapis reporting Disney ’s movie adaptation of Edgar Rice Burroughs ’ A Princess of Mars is beset by rumor of overspending , and touch that with Carney ’s departure , Disney may not be able to bring up awareness of Barsoom . The reported production budget has risen to $ 250 million projection , and that ’s not include an estimated $ 120 million marketing budget .
mass are starting to fret that the studio wo n’t find a way to commercialize this somewhat dark character and setting to the spate . surely , the Burroughs novels already have a built in buff base — but in society for it to reach the $ 700 million global box officeStanton says the motion-picture show needs , Disney has to tempt a much panoptic audience into theatre .
Will they succeed ? Only clock time will tell apart — but lately , a recently faster - write out series of dawdler has bring up pastime in John Carter quite a scrap . Here ’s hoping !
Andrew StantonBooksdisneyMovies
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