First , it was the broad - mouthed can . Then , it was a can that change colour when it was cold . Most beers , most companies , most icons , heck , most gods would ’ve stopped by now . But Coors Light function and convert the mankind again .
They created a 12 - clique case with a midget opaque window that turns vaporous in cool temperature . Never be momentarily fooled by a couple of silver medal smoke too - lately placed into a supermarket ’s refrigeration unit of measurement . Know if they ’re cold before you even start the door .
Can you imagine if Mr. Coors Light had chosen any other route ? If he were a doctor , we ’d be able to watch our hearts beat during the wintertime month . If he were a attorney , court would be set to forty point so that a witness on the stand would have an account so pure , so transparent , that we ’d hear not words but truth .
No , alternatively , Mr. Coors Light has sacrificed himself purely to servicing a very specific sect of the beer community , one so ready to shotgun a brewski that their brass can not fire a physical sense of cold to their mental capacity before any beer in optic proximity is halfway down their gullet .
Thank - you , Coors Light . We do n’t say it enough . [ beernews ]
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