In what could be seen as a defining second for tech , Apple has surpassed Coca - Colato become the most worthful brand on the planet .
An annual reportpublished by Interbrand has listed the gravid global brands each class , since 2000 . Coca - Cola has systematically taken the top spot since the resume ’s origination — but this year sees Cook & Co. snag turn one .
Elsewhere , tech giants have put up a good showing . Google moved into second place — squeeze Coca - Cola all the elbow room down into third spot — while IBM and Microsoft occupy out the top five . Samsung are at eight , Intel at nine , and Facebook is the biggest riser pipeline of 2013 , climb up from 69th place to 52nd .
The report apply a combination of financial performance , customer allegiance , and the purpose each brand play in a buy decision to forecast a sword ’s worth . Those calculations rate Apple ’s brand at $ 98.3 billion , Google ’s at $ 93.3 billion , and Coca - Cola ’s $ 79.2 billion .
All of which point to a changing face of dad culture . While it ’s increasingly cleared that technology is pervasive , it clearly also seeps into our psyche on a consumerist level , too . It ’s hardly relevant to talk about technology in isolation any more ; it ’s an ingrain part of our everyday lives . This report underline that view entirely . [ InterbrandviaNYT ]
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