orchard apple tree stoop out of MacWorld after January 2009 come as a jolt to many . But , really , grant to a source at Apple , they ’ve been planning to get off MacWorld for a long , long time .
They are not lie in in their press release . NAB , MacWorld Tokyo , AppleExpo in Paris , and Summer MacWorld at New York / Boston were the path to this not - really - that - shameful upshot . They almostquit in 2002 , but about two age ago I was deal some wine with a supporter from Apple and he tell me : “ We are going to phase out all trade shows ” . “ Even MacWorld ? , ” I asked . “ Yes , ” he read , “ MacWorld will go too . I do n’t know when , but it will . ”
https://gizmodo.com/steve-jobs-skipping-final-macworld-apple-keynote-5111773
I was a bit aghast then , but I realise . The effectiveness of these case in terms of culture medium encroachment is not as crucial as it used to be . In fact , the impact is no different from the smaller press- and analyst - only event . These generate the same amount of buzz as a big fair . The first clip I go to the Apple campus was for the first truly specialised Apple event : They present the Xserve to a grouping of trade journalists and psychoanalyst . They got precisely the encroachment they wanted in on the dot the media they want . In addition to this , the particular events dates are set by Apple . They do n’t have to depend on other people ’s agenda .
But none of these reasons explain why Steve Jobs is not give the final keynote himself . If any other thing , Steve Jobs kip down from fighting obligation at Apple sooner than expected is the element that has precipitated this cancellation . The company is not going to have a showman like him , equal to of observe the gang with their mouths open during a two - hr prospicient MacWorld display , so why do it ? And with small-scale event pore on individual product families - where Steve absence wo n’t be so unvoiced to cover- who cares ?
On the other side , it could all just be that they do n’t have anything to announce this time and Steve has had enough of this stupefied annual big bang that crushes everyone at engineering and selling .
However , all the sign point to Steve preparing to transplant the society to newfangled hands . The simplest account , following previous events , is that canceling MacWorld and having Phil Schiller to present it is just another part of His Plan . This does n’t mean that he is leaving the company tomorrow , however . it is just one more whole step towards that destination , asI explain back in October .
https://gizmodo.com/is-steve-jobs-preparing-his-farewell-5063281
AppleSteve Jobs
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