Alienware Assimilates Dell’s Gaming Business, XPS Gaming Machines On the Way Out

The Wall Street Journal is reporting that Dell is killing its four big lump XPS gaming machines ( not the full XPS line , like the standard notebook , which are sell really well ) to focus all of its juice on Alienware as its sole play brand name . The timeline is n’t too specific , but the clock is ticking for Dell’sXPS WoW notebookand theircar - sized ( and priced ) 730 tugboat . We actually sorta calculate this was coming .

http://kotaku.com/gaming/wow_themed-xps/dell-unveils-wow+themed-xps-laptops-329489.php

While the grouchy - competition number is obvious , our suspiciousness became more substantial because of the bit bury in the announcement ofAlienware ’s mondo 17 - in gambling notebookthat Alienware was run to move into budgetgaming PCsfor more mainstream gamers . Why cannibalise themselves on both the upper and lower end ? Course , this just means the Alienware name is going to be tie even more nearly to Dell , so whatever cachet lead in the name is likely toast , like your wallet after buy one . [ WSJ ]

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