ADT ’s latest selling effort sought to educate Santiago , Chile flat owner about the dangers of household invasion by frighten off the pee out of them when they get home .
The ploy , while no doubt startling to those who distinguish it , was in reality moderately clever .
Using a give loaded box seat , ADT marketing professionals ( Née burglars working for ad bureau DDB ) would slip the flat box under the doors of flat and condo owners throughout Santiago . Once clean of the door , the box would leap into configuration , making it come along as though the human race ’s most generous burglar had been inside .
https://www.youtube.com/watch?v=aNQ4MKv_ayY
The infiltrating box seat read “ Breaking into your apartment is leisurely than you think ” but did not let in a prompt to call the constabulary . Not that it need to — residents believably did that on their own . [ CopyranterviaGeekosystemviaNeatorama ]
Home securityRobberySecurity
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